Online listings have never been as important as they are in today’s market. As coronavirus continues to wreak havoc across the globe, many potential buyers are relying more and more on online listings to help them make their Real Estate purchases. While you may seldom see “Open-House” signs in lawns, the Real Estate market has yet to plateau and despite the challenges many American’s are facing during the pandemic, the housing market is booming.

Online ListingsIt’s no secret that in 2021 many people have become more tech savvy and the world of the internet is in some way integrated into nearly every person’s lives, however, it has become the single best tool to help keep the housing market running smoothly. While many experts predicted the crash of the housing market to happen in the middle of 2020, the technology available to both buyers and sellers proved them wrong and even now, nearly a year later, the housing market continues to flourish.

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Virtual tours, 3D walkthroughs, and high-quality listing photos are just a few of the factors that have helped play a role in homes continuing to sell successfully. While many buyers in the past decade would still scroll through online listings, the amount of information you could find in a listing even a few years ago is minute in comparison to those of today’s listings.

While homes are continuing to sell like hot-cakes, homes that have a healthy online listing are receiving more virtual traffic than those that do not and thus could potentially receive more requests for in person tours, or even receive more offers that could lead to a bidding war or multi-offer situation. Purchasing homes sight unseen has also become more popular within the last 10 months as online listings have become much more transparent than they once were. Instead of only highlighting a few features, you can virtually walk through a home, ensuring that you see all it has to offer.

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Ultimately, when choosing to sell your home you want to ensure that you are pulling out all the stops and using every asset available to you to help you get your home in front of more potential buyers. With the market being primarily virtual, it is important that you work with a Realtor® who has a great understanding of technology and is able to beef up your listing to include all of the online features that potential buyers are searching for, this should include high quality listing photos, virtual appointment times, video tours, 3D Walkthroughs, floor plans, etc.

If you’re currently searching for a new home, are ready to sell your home and are in need of a qualified seller’s agent, or if you have any general questions regarding Southwest Washington Real Estate, please feel free to contact our office at any time.